The sports betting world received a shake-up in August 2023 when PENN Entertainment announced it was pivoting its online sportsbook product away from its previously acquired Barstool Sports brand, while simultaneously signing a 10-year deal with Disney to license the coveted ESPN brand-perhaps the biggest brand in all of sports. 14, 2023, and the SDS online sports betting experts are navigating through the early stages of an ESPN-included sportsbook world.Īs incredible as it sounds, coupled with the numerous opportunities that lie ahead, one wonders how we exactly arrived at this point.
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